About Simpler:
At Simpler, we’re transforming the checkout experience by making online shopping seamless and intuitive for consumers everywhere. Our platform empowers merchants with a unified checkout solution that eliminates friction, boosts conversions, and turns every interaction into a smooth, efficient, secure, and personalised buying journey. Backed by leading investors and rapidly scaling across Europe, we’re pushing the boundaries of what's possible in the retail space.
Role Overview:
We’re looking for a Head of Marketing to lead Simpler’s marketing strategy and customer acquisition efforts. In this role, you will take ownership of scaling Simpler’s positioning
across key markets, driving impactful, data-driven campaigns, and leading both internal teams and external agencies to deliver on growth objectives. You’ll be at the forefront of our marketing operations, working cross-functionally with product, sales, and external partners to align our marketing efforts with business goals.
The ideal candidate is an experienced marketing leader with a proven track record of scaling customer acquisition, managing multi-channel campaigns, and building high-performing teams. This is a high-impact role that requires both strategic thinking and hands-on execution, perfect for a marketing professional who thrives in a fast-paced startup environment.
Key Responsibilities:
- Lead Marketing Strategy: Own and execute the full-funnel marketing strategy to drive brand awareness, lead generation, and customer acquisition.
- Agency Management: Oversee relationships with external agencies to ensure that campaigns are aligned with company goals and executed efficiently.
- Partnerships & Growth: Collaborate with external partners to amplify Simpler’s reach, develop strategic partnerships, and create new growth opportunities.
- Cross-Functional Collaboration: Work closely with sales, product, and design teams to ensure alignment on go-to-market strategies, product launches, and brand positioning.
- Multi-Channel Campaigns: Lead marketing efforts across channels including paid search, paid social, display, content marketing, and email.
- Data-Driven Decision Making: Analyze campaign performance and customer data to continuously optimise for ROI, customer acquisition cost (CAC), and customer lifetime value (LTV).
- Brand Growth: Ensure Simpler’s brand is recognised and trusted across key European markets, developing marketing assets that resonate with diverse audiences.
What You Will Do:
- Develop and execute a holistic marketing strategy, with a strong focus on scaling customer acquisition in key European markets.
- Manage internal marketing teams and external agencies, ensuring campaigns are aligned with business goals and driving results.
- Partner with the product and sales teams to define and implement go-to-market strategies for new product features.
- Provide leadership in brand building and customer acquisition, creating a robust pipeline of leads and nurturing them through the funnel.
- Use data and analytics to inform decisions, identifying areas of improvement and adjusting strategies to maximise effectiveness.
Preferred Skills and Experience:
- 8+ years of experience in marketing, with a focus on customer acquisition and growth strategies.
- Proven track record in managing multi-channel marketing campaigns and driving growth in a high-growth, fast-paced environment.
- Experience managing external agencies and working with cross-functional internal teams.
- Strong analytical skills with a deep understanding of metrics like CAC, LTV, and ROI.
- Expertise in digital marketing across paid search, paid social, display, email, and content marketing.
- Leadership experience, with the ability to mentor teams and foster a culture of collaboration and high performance.
- Fluent in English; additional European languages are a plus.
- Experience in e-commerce, fintech, or B2B SaaS is highly desirable.
Benefits:
- Join a high-growth startup with the opportunity to shape Simpler’s marketing strategy and brand presence.
- Competitive salary, equity options, and performance bonuses.
- Flexible working arrangements, including remote work and travel opportunities.
- Access to top-tier tech resources and equipment to support your success.